User Experience (UX)

UX has evolved beyond traditional website design to include how users interact with AI-powered tools, voice search, and emerging technologies.

Initially, UX focused on the usability and aesthetics of websites in a way that promoted easy navigation, clear information architecture, and a seamless checkout process. The goal was to create an intuitive experience that guided users through a pre-defined path. 

As technology advanced, UX expanded to encompass mobile apps, responsive design, and personalized content, moving from a one-size-fits-all approach to more tailored experiences.

The next major evolution came with the rise of AI-powered tools and large language models (LLMs). The UX of these platforms fundamentally differs from traditional websites. 

Instead of navigating links, users now have a conversational interface. AI search, for example, offers fewer links and distractions, providing direct answers and synthesized information. Every interaction is a data point, which influences future responses and creates a more personalized, though less predictable, user journey. 

This shift requires marketers to rethink how users discover and engage with content. This means going beyond search engine optimization and traditional funnels to focus on conversational prompts and context-aware interactions. Understanding this new UX is crucial for building effective AI search and content strategies.