Machine Learning

Machine learning is a subset of artificial intelligence (AI) that focuses on developing algorithms and statistical models. It's AI that learns from data rather than following pre-written rules, the engine behind things like search rankings and automated ad bidding.

Instead of telling a computer exactly what to do step by step, you feed it data and let it figure out patterns on its own. The computer literally learns from examples, getting better at predictions or decisions as it processes more information.

Machine learning is everywhere in marketing. For example:

• Search engines use it to understand which results best match user intent.

• Ad platforms leverage it to optimize bids in real-time, adjusting based on countless factors like user behavior, time of day, and competitor activity. 

• Audience segmentation tools use machine learning to identify groups of users who behave similarly, which enables more targeted campaigns.

The beauty lies in continuous improvement. These systems don't just follow static rules, they adapt and evolve based on new data. That means marketing strategies powered by machine learning can become more accurate and efficient over time. From predicting customer churn to personalizing email content, machine learning helps marketers move from guesswork to data-driven precision at scale.