Gemini

Gemini is Google's multimodal AI system that can understand and generate text, images, audio, and video. It represents Google's most ambitious AI advancement: a system that doesn't just read text but understands images, audio, and video with human-like comprehension.

At Google I/O 2025, Google announced Gemini as the driving force behind features like AI Mode and AI Overviews. This brings AI to almost every search.

Gemini's ability to understand complex relationships between different types of information means content that clearly establishes entities and their connections may perform better in AI-driven search results.

Here’s a brief rundown of the key considerations for Gemini optimization:

• Multimodal content. Ensure text, images, and videos work together coherently. Use descriptive alt text that reinforces your main content themes and ensure video transcripts align with surrounding written content. Avoid conflicting information between different media types, as Gemini can detect inconsistencies across formats.

• Entity clarity. Clearly define the people, places, and concepts discussed. Use schema markup to identify key entities, provide context about their roles and relevance, and establish clear connections between different entities mentioned in your content.

• Contextual relationships. Explain how different elements connect and relate. Help Gemini understand not just what entities exist in your content, but how they influence, depend on, or interact with each other.

• Quality multimedia. Invest in professional-quality visual and audio content. Ensure images are properly compressed for performance while maintaining visual clarity, and use consistent branding elements across all multimedia components.