- Yoon Jeong Cho
- Oct 2
- 18 min read
Creating a strong website for your cleaning business is more than just a necessity – it’s your gateway to building credibility and attracting new clients. A standout cleaning website showcases your professionalism and helps differentiate your business from the competition. Whether you offer residential, commercial or specialized cleaning services, your website often serves as the first impression for potential clients. With the global cleaning services market projected to reach $444.6 billion in 2025 and grow to $617 billion by 2030, having a professional, well-designed website is essential for staying competitive.
If you’re ready to learn how to make a website for your own cleaning business, this article is packed with inspiration. A cleaning website is a type of website that needs to effectively highlight services and provide visitors with the tools and knowledge they need to book. Below, we highlight the best cleaning websites that do just that.
Our roundup of examples excel in design, business savviness and functionality. Drawn from small businesses similar to yours, the list below includes valuable insights on how to leverage a website builder and design a site that captivates and converts.
Need inspiration for your website? With Wix, building a standout site is easier than ever. Choose from hundreds of customizable templates and use Wix’s easy drag-and-drop website builder tools to make your vision come to life. Turn your ideas into reality and see just how simple it is to create a unique, professional website.
TL;DR: best cleaning websites
A well-designed website can go a long way in making your cleaning business feel trustworthy, professional and easy to hire. In this guide, we’re spotlighting standout cleaning service websites, each one showing how thoughtful design, clear messaging and strategic features can help turn visitors into long-term clients.
You'll also find actionable tips for building your own site, whether you're starting from scratch or refreshing your current one. Think of this as both a visual guide and a playbook to help your business shine online.
How we chose the best cleaning websites
What we looked for | Why it mattered |
Professional first impression | Clean layouts, calming colors and clear contact options |
Service clarity | Easy-to-understand service offerings and pricing info |
User-friendly design | Streamlined navigation and mobile responsiveness |
Trust signals | Reviews, certifications and strong “About” pages |
Calls to action | Clear booking or inquiry prompts throughout the site |
"I launched my business with the help of Wix, which helps me every day to manage an intuitive, highly customizable, and especially high-quality website." - Flore Selles, founder of Naucoshop
15 best cleaning websites for inspiration
Here are examples of cleaning websites and the reasons why they shine. From their use of design trends and business tools, to effective engagement and user-friendly designs, use these as inspiration as you create your own high-converting website.
01. Sweet Home Cleaning Service
Sweet Home Cleaning Service is a perfect example of how cleaning websites can use a simple design to build trust and encourage action. The homepage greets you with a bright, clean kitchen image, immediately setting the right expectation. It’s a smart layout that quickly introduces the business, shows off customer testimonials and even includes an Instagram feed for fresh content. This site proves that the best website designs are often the most direct. By placing a strong emphasis on social proof, they make potential customers feel confident and ready to book a service.
A clean and simple layout makes information easy to find
Strong use of customer testimonials builds immediate trust
An embedded social media feed keeps the content fresh and authentic
Like what you see? Build your own cleaning website using this same template.
Template name: Cleaning company website template
02. Lemon House
Lemon House, a cleaning service company based in New York City, uses a one page website design that exudes cleanliness, professionalism and commitment to quality service. The site’s aesthetic and business elements are an excellent example of how the best cleaning websites can effectively engage and encourage new visitors.
Clear value propositions address customer needs directly
On the homepage, their cleaning slogan, "Clean Your Stress Away," resonates with individuals who value a tidy home but lack the time to clean it themselves.
A simple layout guides users toward booking a service
Like what you see? Build your own cleaning website using this same template.
Template name: Recycling facility website template
03. Cleanify
Cleanify’s website is a masterclass in making a wide range of services easy to navigate. Right away the site presents visitors with a clean grid layout of all their offerings from standard cleaning to post-construction. Their about us page design makes Cleanify a standout for anyone looking for about us page examples that are easy to read and welcoming. This approach builds a strong connection and makes you feel like you are dealing with people who truly care.
A well-organized service menu makes options clear
A compassionate tone of voice builds an emotional connection
Strong customer testimonials provide powerful social proof
Like what you see? Build your own cleaning website using this same template.
Template name: Business consultant website template
04. Holly's Housekeeping
Holly's Housekeeping has one of the most effective cleaning websites for building a personal brand and showing off a team. The design feels professional and personal, featuring high-quality photos of the founder and her staff throughout the site. This approach immediately creates a sense of trust and familiarity. The website uses a simple structure, making it easy to find services and read reviews. A standout feature is the new client form embedded directly on the homepage, which serves as a great model for contact us page examples. It's a smart way to capture leads by making it incredibly simple for potential customers to get in touch.
Professional photography builds a strong personal brand
A homepage contact form simplifies lead generation
Clear service descriptions guide users to the right option
Like what you see? Build your own cleaning website using this same template.
Template name: Laundry shop website template
05. Lira’s Cleaning Services
Lira’s Cleaning Services features trendy elements like pastel colors and modern fonts to captivate and engage visitors. From their customized cleaning logo to unique illustrations depicting their services, the site uses clever visual language with informative website copy and useful tools to effectively establish their branding.
The welcoming tone of the copy uses casual language to connect with customers and convey the company's values.
They prominently display their area code, immediately communicating the geographic scope of their services.
A standout welcome bar at the bottom of the homepage follows visitors as they scroll, encouraging them to get a free estimate.
Like what you see? Build your own cleaning website using this same template.
Template name: Painting company website template
06. Soapranos Cleaning
If the business name isn’t enough to make you smile, the website certainly will. Soapranos Cleaning’s website stands out for its clean design, thoughtful website copy and useful tools, providing one of the best examples of how to combine these strategic elements.
The sharp black background sets the stage for visitors, highlighting bright photographs and white text throughout the site.
A live chat box tool towards the bottom of the homepage provides a seamless way to streamline communication with the Soapranos Cleaning team.
The site includes a form for past clients to leave reviews and feedback. By accumulating testimonials, Soapranos Cleaning can display these on their website to help build their reputation.
Like what you see? Build your own cleaning website using this same template.
Template name: Cleaning company website template
07. Cox Commercial Cleaning
Cox Commercial Cleaning is a great model for commercial cleaning websites that need to communicate a wide range of services. The design is professional and direct, with a clear layout that organizes its extensive list of offerings into easy-to-understand sections. This makes it simple for different types of businesses to find exactly what they need. What really sets this site apart is how it highlights its identity as a veteran-owned, minority-owned and female-owned company. This builds a strong brand story and connects with clients who value supporting diverse businesses.
A professional design communicates reliability and expertise
Clearly defined brand values create a strong identity
Detailed service menus cater to a variety of client needs
Like what you see? Build your own cleaning website using this same template.
Template name: HVAC Technician website template
08. Perfect Way Cleaning
Perfect Way Cleaning shows how a clean and simple design can make a great first impression on cleaning websites. The website features a straightforward layout with plenty of white space and high-quality images, creating a feeling of freshness and order. It effectively uses a sticky "Get a Free Estimate" button that stays visible as you scroll, making it easy for customers to take the next step from any point on the page. The testimonials section is well-placed, offering social proof that builds confidence in their service. This site is a great example of how functional design choices can directly support business goals.
A clean design mirrors the brand's services
A persistent call-to-action button improves user experience
Prominently placed testimonials build trust with potential customers
Like what you see? Build your own cleaning website using this same template.
Template name: Investment Company website template
09. Molly Mops
Molly Mops is one of those cleaning websites that makes booking a service feel effortless and modern. The design is bright and playful, using a fun logo and blue color scheme that feels friendly and approachable. A great feature is the prominent "Book Now" button in the header, which takes users directly to an online booking system where they can schedule a cleaning in just a few clicks. The site also clearly lays out its value propositions—like "100% Satisfaction Guarantee"—using simple icons, which quickly builds trust. It's a fantastic example of a site that combines a strong brand personality with a user-friendly experience.
A simple and modern booking system makes scheduling easy
The handy FAQ section answers all those burning questions, making it one of the best FAQ page examples.
Clear value propositions build trust with customers
Like what you see? Build your own cleaning website using this same template.
Template name: Cleaning company website template
10. Delee Cleaning Solutions
Deelee Solutions offers a great example of how functional features can improve the user experience on cleaning service websites. The design is clean and straightforward, focusing on getting visitors the information they need quickly. A key feature is the embedded map on the homepage, which clearly shows the service area, instantly telling potential customers if the company operates in their location. The site also includes a chat feature, which is a great tool for providing immediate answers and capturing leads. By making it easy for visitors to confirm the service area and ask questions, the website effectively removes barriers to booking.
A simple design makes information easy to find
An embedded map clearly defines the service area
A live chat feature provides instant customer support
Like what you see? Build your own cleaning website using this same template.
Template name: Home remodeling company website template
11. Let's Clean
Let's Clean has one of the best homepage design examples for a cleaning business that wants to feel both professional and friendly. This friendly branding is carried throughout the site with a clean layout and bright, welcoming colors. The homepage effectively uses sections with icons to list key benefits like "Service Guaranteed" and "Insured and Bonded," which quickly builds trust. It’s a great model for showing how a strong visual identity and clear information can create a positive first impression.
A clever logo clearly communicates the business purpose
A clean layout with bright colors feels welcoming
Icon-based benefit lists build trust with visitors
Like what you see? Build your own cleaning website using this same template.
Template name: Construction company website template
12. Clean Sweeps
Clean Sweeps is one of the cleaning websites that immediately makes you feel at ease with its warm and professional design. The site uses beautiful, high-quality images of clean, inviting spaces paired with a soft, natural color palette that feels very calming. This design choice perfectly captures the relaxing feeling of coming home to a spotless house. A great feature is how they use icons to clearly communicate their core values, like being eco-friendly and pet-friendly, which helps build trust with visitors right away. It's a fantastic approach that shows how a thoughtful design can create a strong connection with potential customers.
A professional design creates a feeling of trust and reliability
High-quality imagery helps customers visualize the end result
Eye-catching window cleaning visual on the homepage highlights specialty services
Like what you see? Build your own cleaning website using this same template.
Template name: Cleaning company website template
13. Nete's Cleaning Services
Nete's Cleaning Services is a great model for cleaning websites that want to build a personal connection with clients. The design puts the owner's story front and center, creating an immediate sense of trust and personality. By featuring a photo and a brief bio on the homepage, the site transforms from a simple service page into a friendly introduction. This personal touch is a powerful way to make a business feel more human and approachable. The layout is simple and direct, ensuring visitors can easily find contact information and service details without any fuss.
A personal bio and photo build a strong connection with visitors
A clean, straightforward design makes information easy to digest
Direct calls to action guide users to get in touch
Like what you see? Build your own cleaning website using this same template.
Template name: Creative CV website template
14. G&C Cleaning Services
G&C Cleaning Services is a fantastic example of how cleaning business websites can use a structured design to build confidence with customers. The site features a clean, modern layout with a blue and white color scheme that feels professional and trustworthy. A standout element is the dedicated customer testimonials section, which prominently displays positive feedback and star ratings, offering social proof that builds credibility. Another great feature is the well-organized footer, which includes all essential contact information, service areas, and quick links, making navigation simple from any page. This thoughtful organization shows a commitment to a great user experience.
A dedicated testimonials section builds social proof
An organized footer makes important information easily accessible
A clean and modern design feels professional and trustworthy
Like what you see? Build your own cleaning website using this same template.
Template name: Construction company website template
15. Excellent Clean
Excellent Clean offers a compelling model for how cleaning website can balance professionalism with direct calls to action. The design is straightforward and effective, using a clean hero image and a bold headline to immediately communicate its value. A great element is the prominent testimonial section, which builds credibility by showcasing positive feedback from a satisfied customer. The site also introduces a unique "CleanPro" express service, allowing clients to book and pay online without waiting for a quote, which is a fantastic feature for busy homeowners. This approach shows how combining social proof with innovative service options can make a business stand out.
A unique service offering addresses a specific customer need
Prominent testimonials build trust and credibility with new visitors
A clear call to action on the homepage guides users to book a service
Like what you see? Build your own XXX website using this same template.
Template name: Grocery store website template
Ready to launch your cleaning business? Check out our complete guide on how to start a business.
What these cleaning website examples do well
Not only are all of the above excellent cleaning business ideas with clever names and powerful branding, they’re all examples of cleaning websites that serve a purpose. The cleaning websites above communicate effectively and use business tools for visitors to streamline the process of scheduling and paying online.
This round-up of the best cleaning websites highlights small business branding and incorporates elements that build trust with visitors—such as images of their work, detailed descriptions, About Us pages and testimonials. While they prioritize aesthetic appeal to enhance their branding, they also strike a balance between design and UX.
Current trends in cleaning website designs
These website design trends focus on usability, trust-building and strong calls-to-action to maximize lead generation and user engagement.
Minimalist layouts: Simple, clean designs that put a focus on services. This can be achieved with the right website template.
Online scheduling and booking: Seamless integration of scheduling tools is a common element in a business website that offers services like cleaning, allowing users to book directly on the website for extra convenience.
Elements of trust: Badges for certifications, customer testimonials and reviews are often featured to build trust with new visitors.
Interactive elements: Features like instant quote calculators or live chat bots allow users to engage with the site more directly, enhancing UX.
Online forms: Streamlining the communication process for new visitors who have questions or inquiries. You can use an online form builder to create a form that suits your business.
Strong CTAs: "Book Now," "Request a Quote" and "Schedule a Cleaning" buttons are placed prominently to drive conversions.
Visual storytelling: High-quality before-and-after images or videos are popular, showing the transformation cleaning services provide. This visual element helps build credibility.
Customized logo: A creative logo placed on the website helps cleaning businesses stand out and solidify their professional branding. Using a logo maker, you can generate designs and ideas of your own in minutes.
Why design matters for cleaning service websites
Web design is the art of planning and arranging content on a website so that it can be shared and accessed online. A well-designed cleaning service website is the first step to making a strong impression, building brand credibility and helping potential customers through the decision-making process. Effective design contributes to much more than a nice to look at screen— it enhances UX, ensures easy navigation and highlights professionalism, which drives higher engagement and conversions.
Create your professional cleaning services website
Ready to build your own website from scratch? Here are some expert tips to get you started.
Use a website builder
For small cleaning businesses seeking to establish a professional online presence and attract more customers, a website builder offers a cost-effective, user-friendly and efficient solution. These tools streamline the process of website development and design, frequently utilizing drag-and-drop or AI website building technology to make it accessible to everyone.
When selecting your website builder, think about elements such as pricing, available design tools and a user-friendly interface. Choose software that provides a robust website infrastructure you can rely on, including dependable web hosting, web servers, security and performance.
Start with a website template
Starting your cleaning website with a premade template is a great idea if you’re looking for a quick and efficient solution. Templates are ready-made, so you don’t have to start from scratch, and many cleaning templates come with features tailored to service-based businesses, like online booking forms, service lists and testimonials.
Professional cleaning website templates also provide a solid foundation for a polished online presence. They allow you to easily incorporate your own branding, content and images with user-friendly customization tools like drag-and-drop editors for incorporating personalized colors, fonts and layouts.
Check out these professional service and maintenance website templates on Wix to get started.
Include branded elements
Part of understanding how to start a cleaning business that succeeds is learning how to differentiate yourself from competitors. By incorporating branded elements into your cleaning business website, you can enhance brand recognition and establish a consistent UX. This contributes to a professional and memorable brand identity, which can be instrumental in converting visitors into loyal customers.
From the initial stages of your cleaning business, you’ve likely started to flesh out these elements. Make sure they’re seamlessly integrated and reflected on your website to align with your cleaning business's overall image.
Here are some key branded elements you should be sure include:
Cleaning business name: Every great business has a great name behind it. As one of the foundational elements of your brand, displaying this on your website is a must, making your business appear more professional and organized while boosting recognition (and potentially improving SEO, too).
Pro tip: Check out these great cleaning business name ideas for inspiration if you haven’t decided on one already.
Your own logo: Knowing how to make a cleaning logo that reflects your services and values is important for your overall brand identity. Once you have it ready, prominently display your logo on your cleaning site’s homepage, and when relevant, in other areas of your site.
A catchy slogan: A short and catchy tagline can communicate what your cleaning business stands for. Think creatively about how you can succinctly describe your business’s key benefits, such as speed or eco-friendliness, and position it in a place that’s recognizable. Check out this list of top cleaning slogans for inspiration and ideas.
Branded colors: Use consistent brand colors throughout your site in order to strengthen your business’s visual identity. Go based on what you have in your logo, and try to stick with 2-3 colors for visual variety that’s balanced with consistency.
Typography: The fonts you use on your website should reflect your cleaning business’s personality. Similar to your brand colors, you can use up to 2-3 font styles on your site to facilitate a visual hierarchy.
Brand voice: Friendly, professional, playful—these are just some of the attributes we might use to describe a brand voice. As you develop your branding, consider what tone you want to use to connect with your audience and align your website messaging with this voice.
Add the right pages and content
A well-structured cleaning business website should include a variety of web pages and content to provide essential information, build trust and convert visitors into customers.
Here are the key types of website content you should consider featuring on a cleaning website:
A welcoming homepage that provides visitors with a concise and compelling introduction to your cleaning business.
A services page that gives visitors detailed information about your cleaning offerings to encourage them to book. This should include titles, descriptions, pricing and strategic CTAs.
A contact page that makes it easy for potential clients to get in touch with questions, inquiries or to book an appointment. You may also consider using a contact form that allows users to reach you directly from the site.
Imagery that supports your business’s story, including high quality photographs, relevant icons, illustrations and videos to break up the text, showcase your work and enhance your site’s visual appeal.
Testimonials and reviews featuring positive feedback from clients to build your credibility and provide visitors with proof of your dependable services.
An About Us Page that gives visitors more insights into your business’s team, work approach and values, setting it apart from the competition. Here, you can share your business’s history, introduce employees and highlight specific qualifications.
Connect your cleaning website to a custom domain name
A domain name, also referred to as a web address, serves as a vital part of your online identity and professional presence on the web. To choose an effective domain name, consider aligning it with your business's name, location or services offered.
As part of this, you’ll want to find a top-level domain (TLD) that's both memorable and recognizable for your customers. This forms the last part of your website’s URL, for example, the .com in Wix.com. Examples of the best TLDs suitable for cleaning websites include: .com, .biz, .cleaning, .services or .pro.
Enhance your cleaning services website strategy
When you create a cleaning business plan, publishing your website is just one part of ensuring you have an effective online presence. You’ll need a strategy in place to increase visibility and website traffic, attract more clients and stand out from the competition.
Here are some ways you can strategize your website to make sure it’s a powerful marketing tool for your business:
Prioritize user experience
UX involves making a design that prioritizes a visitor-centric interface. This is important because a website reflects a well-organized business, directly influencing customer satisfaction, conversion rates and credibility. Search engines like Google also favor sites with good UX, making this an important factor for your website to succeed in bringing better business results.
Good UX involves designing a site that’s intuitive and keeps users engaged while browsing. Factors like efficient website navigation, fast loading times, ease-of-use, readability and an appealing design are all fundamental aspects of achieving this.
Today, UX also means having a mobile-friendly website, so it’s important to ensure your design includes a version fit for smaller screens—either using adaptive or responsive technology. Additionally, emphasizing web accessibility is a must, incorporating elements like alt-text, contrasting colors and easy-to-read fonts to accommodate visitors with disabilities.
Develop a marketing strategy
Cleaning marketing involves promoting your business to potential customers. There are various strategies for doing this, and the best cleaning websites play a positive role in a business’s marketing success. An effective online marketing strategy involves optimizing your website to drive more traffic and using it to increase conversion rates.
To gauge the success of your cleaning website’s marketing efforts, track key performance indicators (KPIs) such as website traffic, social media engagement lead generation and customer conversions. By setting specific goals and regularly monitoring these metrics, you can evaluate its effectiveness and make necessary adjustments.
Include SEO elements
Search engine optimization (SEO) is part of your website’s marketing strategy, but it's worth emphasizing here. This is the art of optimizing your website so that it becomes more visible on search engines. Best SEO practices include keyword research, including alt text, adding optimized headlines and website titles and including metadata on your site.
Maintain and manage your site after publishing
Website management is the process of maintaining and developing a website so that it is secure, attractive, fully functional and up-to-date. This process applies to the site’s design, structure, content, features and marketing. The best cleaning websites are managed proactively after publishing, maintaining effectiveness, improving performance and attracting clients.
Good website management includes the following:
Making sure your content is up-to-date
Checking in on security and speed
Looking out for errors and glitches, such as broken links or images
Redesigning your website when it’s relevant
Optimizing for SEO
Backing up your website, creating a copy of its files and data in case anything goes wrong
Best cleaning websites FAQ
Do you need a website to start a cleaning business?
Having a website for your cleaning business can make you significantly more credible and help you attract more customers. A professional cleaning website makes it easy for potential customers to find your services, check your offerings, read reviews and book appointments online. It's a valuable tool for building trust and showcasing your work.
What should I put on my cleaning website?
Your cleaning website should include the following basics:
A clear overview of your services.
Pricing or an option to request a free quote.
A booking form or contract details for easy inquiries.
Testimonials or reviews to build credibility.
A section about your business, including a short bio about your staff, experience and certifications.
Frequently asked questions (FAQ) to address common client concerns.
A blog or tips section to provide cleaning advice and boost search engine optimization (SEO).
Best options for cleaning business websites?
Several website builders can help you create a professional cleaning website. Wix offers free customizable cleaning service templates and easy drag-and-drop designs. This option is great for cleaning business owners who want to quickly create a professional-looking website on a budget.
How can I make my cleaning website design user-friendly?
To make sure your cleaning website is user-friendly, use a clean, minimalist design with easy navigation and intuitive menus. Optimize for mobile devices and ensure fast loading speeds. Include clear calls-to-action, a simple booking process and a contact form. Use professional visuals, readable fonts, and a search bar to enhance user experience.
How do I showcase trust and reliability on my cleaning website?
Showcase trust in your brand and services by featuring customer testimonials and verified reviews prominently. Display any certifications, insurance and professional affiliations you may have for your cleaning business. Include a satisfaction guarantee and highlight your experience and expertise. Consider including team profiles with photos. on your site, to personalize your service. Incorporate secure payment options and clearly outline your policies for transparency.
How much does it cost to build a cleaning website?
The cost to build a cleaning website varies. Using Wix, it can range from $0–$159/month, depending on the plan and features. Hiring a freelancer or agency may cost $500–$5,000, while a custom-developed site could exceed $5,000.
What do most housekeepers charge per hour?
The hourly rate for housekeepers typically ranges from $15 to $30 per hour, depending on factors such as location, experience and the scope of work. In larger cities or areas with a higher cost of living, rates can go up to $40 per hour or more. Some housekeepers may charge additional fees for specialized cleaning tasks or larger homes. Rates can also vary based on whether the housekeeper is employed through an agency or works independently.